Mars gets half the screen; the rockets don't get a single word.

A mission statement is standing where a description should be.

'MAKING LIFE MULTIPLANETARY' is memorable and bold, but it describes a hope, not a company. The paragraph underneath, 'founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not,' is about how the company feels, not what it builds. A stranger finishes both and still hasn't read the words 'rocket', 'spacecraft' or 'internet'. The famous name does the explaining here, and the page leans on it.

Quick win: Keep the headline and swap the paragraph for: 'We design, build and launch rockets and spacecraft, and run Starlink satellite internet.'

'EXPLORE' is a thin outline with no destination.

The only button on the first screen is a small outlined box saying 'EXPLORE', which could mean rockets, Mars, careers or the gift shop. It's drawn in the same faint line style as the 'UPCOMING LAUNCHES' box in the corner, so neither looks like the main thing to press. Meanwhile, eight menu labels in bold capitals compete for the same click. For a company this exciting, the button is the quietest thing on the page, a launch button labelled 'Maybe'.

Quick win: Fill the button in solid white with black text and rename it 'See our rockets' so it says where it goes.

Gorgeous, calm and focused, with Mars doing the heavy lifting.

The half-lit Mars against pure black is striking, and the huge white headline is the first thing the eye lands on, which is right. There's plenty of breathing room and nothing crowds the message. The catch is that the picture shows the destination, not the product: there's no rocket, capsule or satellite anywhere on the first screen. The small grey paragraph and thin button also fade next to the giant headline and the glowing planet.

Quick win: Add a rocket or spacecraft to the picture (a silhouette on the lit edge of Mars works), so the image shows what you make as well as where it's going.

The brand is the proof; the page offers none of its own.

A stranger gets no track record on this screen: no launch count, no 'astronauts flown', no recent mission. The 'UPCOMING LAUNCHES' dropdown hints at a busy schedule, but it's tucked away as a small closed box in the corner. Everyone who already knows the name will trust it anyway; a newcomer is asked to take the Mars plan on faith.

Quick win: Open the 'UPCOMING LAUNCHES' box into a visible line under the paragraph: 'Next launch: [mission name and date]'.

Inspiring, but you'd need the menu to find out what SpaceX does.

The tone is confident and the headline is short, both good. The paragraph is long and roundabout: 'a future where we are not' makes the reader double back to work out what 'not' refers to. The menu names 'STARSHIELD', 'SPACEXSI' and 'TERAFAB' with no hint of what they are, so a newcomer is left guessing at three of the eight labels.

Quick win: Cut the paragraph to one plain sentence that names the things you make, and save the 'more exciting future' idea for the About page.