One box, one job. Then a Chrome pop-up moved in next door.

The logo is the headline, and for this brand that mostly works.

There's no sentence saying what the page does, just the 'Google' logo and an empty box. For people who already know Google, that's enough. A first-timer gets no hint, though: the box has no prompt text, and the newest feature, 'AI 模式' (AI Mode), comes with no clue about what it does or why you'd pick it over a normal search. The page shouts its name and whispers its newest idea.

Quick win: Put light gray prompt text inside the empty box, such as 'Search or ask anything', so the box explains itself and quietly hints at AI Mode.

The real action is the box, but the brightest blue buttons are 'Sign in' and 'Download Chrome'.

The main job is typing in the box, and the box is big, centered and impossible to miss. The two search buttons under it, 'Google 搜尋' (Google Search) and '好手氣' (I'm Feeling Lucky), are pale gray on white and nearly vanish. Meanwhile the strongest color on the page goes to '登入' (Sign in) in the top corner and the solid blue '下載 Chrome' (Download Chrome) in the pop-up. So your two loudest buttons both send people away from searching.

Quick win: Make '登入' (Sign in) an outlined button instead of solid blue, so the only filled color near the search box is the box itself.

Beautifully calm, until the pop-up parks in the bottom right.

The eye lands on the colorful logo, then drops straight into the search box. There's plenty of empty space and very little else to look at, which is exactly right. Then the Chrome pop-up covers part of the bottom bar, crowds the 'Google 的其他語言版本： English' (Google in other languages: English) line, and brings a big Chrome logo that competes with the main logo. Two colorful circles-and-letters logos on one screen is one too many.

Quick win: Hold the Chrome pop-up until after someone's first search, so the first screen is just the logo and the box.

The name does the trusting, and the pre-ticked box chips away at it.

Nobody needs reviews to trust Google, and the footer links to '隱私權' (Privacy), '服務條款' (Terms) and '搜尋服務的運作方式' (How Search works) are where people expect them. The weak spot is the pop-up: the box for '將使用統計資料及當機報告自動傳送給 Google' (Automatically send usage statistics and crash reports to Google) is already ticked, in small gray text, under two lines of terms links. When a company this big pre-ticks the 'send us your data' box, people notice.

Quick win: Leave the usage statistics box unticked by default and let visitors choose it.

Almost no words, and most of them earn their place.

The page does its job with button labels and icons, which is the right call. The pop-up's '選擇 Chrome，Google 一手打造的瀏覽器' (Choose Chrome, the browser built by Google) and '立即試用安全快速、可自動更新的瀏覽器' (Try a safe, fast browser that updates itself) are clear, if generic. '好手氣' (I'm Feeling Lucky) means nothing to a newcomer, and 'AI 模式' (AI Mode) has no explanation anywhere on the screen.

Quick win: Add a tiny tooltip or hover text to 'AI 模式' (AI Mode), like 'Ask a full question and get a written answer', so first-timers know why to press it.

Big box, easy taps, and a 'Trending searches' list that fades out like a ghost story.

The search box is wide and easy to tap, and its three icons are a comfortable thumb size. The top is a little odd: 'ALL' sits in the menu row while 'IMAGES' drops onto its own line below, which looks like a broken menu. Further down, 'Trending searches' fades each line lighter until 'fridge cyber attack' is barely readable, which is a thrilling headline to make nearly invisible. The bright blue 'Sign in' is again the loudest thing on the screen.

Quick win: Put 'ALL' and 'IMAGES' side by side on one row, and show three trending searches at full contrast instead of six fading ones.