All roasts
figma.com as our browser saw it on 3 Nov 2026
figma.com, roasted on 3 Nov 2026.

Medium

A gorgeous collage with a headline that forgot to say what you make.

What we saw: a collaborative design tool for creative and product teams

Three things we noticed

  1. 'Full-stack creative canvas' sounds like a pancake order from an art school cafe.

    top headline
  2. 'Get started' floats at the far right, a whole festival poster away from its headline.

    big Get started button
  3. The festival poster reads 'Reson', cut off mid-word, much like the page's explanation.

    poster and image collage

The one fix

Add one plain sentence under the headline that says what people make here, such as 'Design, prototype and build websites, apps and brand work together in one place,' and put the 'Get started' button right below it. Then shrink the cookie box so it stops covering the black button at the bottom.

The full roast

The 5-second test

"I think it's some kind of design tool, because of the poster and the app icon. It's for creative people, maybe designers? I don't know what 'full-stack' means here. I'd click the black button, once I find the X on that cookie box."
What I think you sell
A design tool for making posters, app icons and phone screens
Who I think it's for
Designers and creative teams

Headline and value

4/10

Five words, and none of them says what you actually do here.

"The full-stack creative canvas" sounds confident but describes a feeling, not an activity. "Full-stack" is a builder's word most visitors won't know, and "canvas" could mean a painting app, a whiteboard or a website builder. There is no line underneath to explain, so the collage has to do all the talking. It reads like the festival poster's own tagline: lovely lettering, no line-up.

Quick win: Add one plain sentence under the headline, such as: "Design posters, app icons and phone screens side by side, all on one canvas."

Call to action

6/10

Strong black buttons, but they're scattered and wear two different names.

"Get started for free" in the top corner is clear and high-contrast, and the word "free" is doing real work. The big "Get started" button is stranded on the far right, separated from the headline by the whole collage, and it drops the word "free". Up top it also shares space with "Log in" and "Contact sales", and the cookie box sits right on top of another black button peeking out at the bottom.

Quick win: Put the main button directly under the headline on the left and use the same words everywhere: "Get started for free".

Look and layout

7/10

The collage is gorgeous. The layout makes your eye do a long walk.

The purple festival poster and glassy star icon grab attention first and quietly show the kind of work people make here. The headline sits far left, the collage in the middle and the button far right, so the eye travels across the whole screen without a clear path. There is lots of calm, empty space, but the cookie box is the heaviest black shape on the page and wins the staring contest.

Quick win: Group the headline, the new explanation line and the button together in the left column so the collage becomes the backdrop, not the divider.

Trust and proof

3/10

Nothing on the first screen tells me anyone else uses this.

Before scrolling there are no customer logos, no quotes, no user numbers and no mention of who relies on it. The only hints of a big operation are the "Contact sales" button and the long menu. There may be proof further down, but I can't see it, and a stranger deciding in five seconds can't either.

Quick win: Add a single line of proof under the main button, such as "Trusted by [number] teams", or a short row of customer logos if you have permission to show them.

Copy

4/10

The cookie box has more words than the rest of the page combined.

Apart from the menu, the page's own message is five words: "The full-stack creative canvas." The cookie notice gets about fifty. The tone is sleek and modern, but "full-stack" is shorthand that leaves non-technical visitors guessing, and nothing names a task, a result or a person. The collage hints at posters, apps and phone screens, but the words never say so.

Quick win: Swap "full-stack" for words a visitor can picture, such as "One canvas for posters, apps and everything in between."

Mobile

5/10

Readable headline, then the cookie box eats the bottom half of the screen.

The headline is large and easy to read, and "Get started for free" is a big, clear button at the top. The top corner is a stretch for a thumb, though, and there is no second button lower down. The collage takes the middle, and the cookie box with its two full-width buttons covers roughly the bottom 40 percent, so a phone visitor sees the headline, half a poster and a privacy notice.

Quick win: Turn the cookie notice into a slim bar along the bottom with the two choices side by side, and add a "Get started for free" button right under the headline.

Top fixes, in order

  1. Say what people make here

    Why: "The full-stack creative canvas" has no explanation line under it, so visitors have to guess from the pictures.

    How: Add one sentence under the headline: "Design posters, app icons and phone screens side by side, all on one canvas."

  2. Bring the button home

    Why: The big "Get started" button floats on the far right, cut off from the headline by the collage, and it drops the word "free" that the top button uses.

    How: Put it directly below the headline and explanation line, and label it "Get started for free" so both buttons say the same thing.

  3. Shrink the cookie box

    Why: On desktop it covers a black button at the bottom right, and on the phone it hides almost half the first screen.

    How: Use a slim bar along the bottom edge with "Allow all" and "Don't allow" side by side, with the longer text tucked behind the "Cookies settings" link.

  4. Swap the insider word

    Why: "Full-stack" means something to developers and very little to a marketer, a student or a festival poster designer.

    How: Try "One canvas for every creative project" or "From poster to phone screen, on one canvas."

  5. Add one line of proof

    Why: Nothing on the first screen shows that real people or companies use this, which matters to anyone weighing "Contact sales".

    How: Under the main button add "Trusted by [number] teams", or a short row of customer logos you have permission to show.

Rewrites to steal

Headlines

One canvas for every creative project

plain and literal

From poster to phone screen, on one canvas

show the range

Stop switching tools for every design

pain first

Subheadlines

Design posters, app icons and phone screens side by side, all in one place.

say what you make

Everything from a festival poster to an app screen lives on one canvas. Start free today.

example led

Join [number] teams already designing their creative work here.

proof first

Button text

Get started for free

price reassurance

Start designing free

action first

Open a blank canvas

picture the moment