All roasts
discord.com as our browser saw it on 3 Nov 2026
discord.com, roasted on 3 Nov 2026.

Golden

Clear and cheerful; the buttons wandered off past the game controller.

What we saw: Discord's homepage for its group chat app for gaming and communities

Three things we noticed

  1. 'Or even building a worldwide community' tucks a whole second product into a casual 'or even'.

    paragraph under headline
  2. The buttons float far below the words, so the eye has to step over a game controller to reach them.

    buttons below illustration
  3. Nine menu links, six with dropdowns, for a page whose whole pitch is 'hang out'.

    top menu links

The one fix

Move 'Download for Linux' and 'Open Discord in your browser' up so they sit directly under the paragraph, next to the headline. Then a visitor can read the promise and click without hunting past the illustration.

The full roast

The 5-second test

I think it's a group chat app for playing games and hanging out with friends, maybe for bigger communities too. I'd click the white 'Download for Linux' button, once I found it under the giant computer.
What I think you sell
A chat app with voice, video and gaming built in
Who I think it's for
Friend groups who game, and people running online communities

Headline and value

7/10

Clear category, fun pun, but no reason to switch from the group chat you already have.

'GROUP CHAT THAT'S ALL FUN & GAMES' names the category in two words, and the pun fits the controller and characters around it. What it doesn't say is what you get here that a regular group chat lacks. The paragraph below hedges with 'or even building a worldwide community', which reads like a second product squeezed into an afterthought. The illustration shows video call tiles on the phone, but the words never mention talking out loud or seeing each other, so the biggest difference goes unsaid.

Quick win: Change the paragraph's first line to name what's visible in the picture: 'Text, talk and play together in your own space, with your friends or a worldwide community.'

Call to action

7/10

Two well-worded buttons, parked a long walk from the words that sell them.

'Download for Linux' and 'Open Discord in your browser' are plain, specific labels, and the white button clearly leads. But the headline and paragraph sit on the left, while the buttons sit centered at the bottom, past the monitor, controller and mascot. The eye reads the promise, then has to cross the whole illustration to act on it. Up top, the white 'Log In' is the only button in the menu, so for a second it looks like the main action.

Quick win: Put both buttons directly under the paragraph, left-aligned with the text, white download button first.

Look and layout

8/10

Polished, on-brand and lively; the illustration just takes up more room than it earns.

The heavy capitals headline is the first thing you see, the purple-on-navy palette is consistent, and the characters make the product feel friendly rather than technical. The app window on the monitor is a nice touch, but at this size the chat is unreadable, so it works as mood rather than a product preview. The blurry floating crown and trophy add charm and a bit of noise. The menu crams nine links plus four dropdown arrows into one row.

Quick win: Shrink the illustration slightly so the buttons fit under the text, and drop the menu to the five links new visitors actually use.

Trust and proof

5/10

Everyone knows the logo, but the page proves nothing to someone who doesn't.

The first screen has no count of people using it, no quotes, no well-known communities, and no word on whether it costs anything. 'Safety' sits in the menu, which is good, but there's nothing reassuring near the buttons. 'Nitro' in the menu hints at a paid tier, so a newcomer might wonder whether the download is free. The page may show proof further down; I can't see it.

Quick win: Add one short line under the buttons with a real number, such as 'Join [your number] people already hanging out on Discord'.

Copy

7/10

Friendly and plain, with a couple of wasted words.

The tone matches the drawings, and everyday words like 'chilling with friends' and 'hang out' land well. 'Discord is great for' is filler: the page shouldn't have to grade itself. 'Customize your own space' is vague; 'space' could mean anything, and 'customize' tells you nothing you'd do on a first visit. The pun in the headline carries the personality, so the paragraph can afford to be more literal.

Quick win: Cut 'Discord is great for' and open with the verbs: 'Play games, chill with friends, or build a worldwide community, all in a space you set up yourself.'

Mobile

6/10

Big buttons, but a phone being offered a Linux download.

Both buttons are wide, tall and easy to hit with a thumb, and the text is readable. But the illustration stacks first, pushing the headline about halfway down the screen and the buttons further still, so the first thing a phone shows is a picture of a computer. The main button still says 'Download for Linux', which is no help on a phone, and the phone has to scroll past art to find even that.

Quick win: On phones, show the headline first and swap the white button to a phone-friendly label like 'Get the app' that goes to the right app store.

Top fixes, in order

  1. Put the buttons next to the promise

    Why: On desktop the headline and paragraph are on the left, but 'Download for Linux' and 'Open Discord in your browser' are centered below the whole illustration, so readers have to go looking for the next step.

    How: Move both buttons directly under the paragraph, left-aligned with the text, white download button first, blue browser button beside it.

  2. Fix the phone layout and button

    Why: On phones the illustration comes first, the headline starts halfway down, and the main button offers a Linux download.

    How: Stack headline, paragraph, then buttons first, illustration after. On phones, label the main button 'Get the app' and send it to the right app store; keep 'Open Discord in your browser' as the second option.

  3. Add one line of proof

    Why: The first screen has no numbers, quotes or familiar communities, so it relies on visitors already knowing the name.

    How: Under the buttons add: 'Join [your number] people already hanging out on Discord.' If the basic version costs nothing, add 'Free to download' to the same line, since Nitro in the menu may make people wonder.

  4. Say what makes it different

    Why: The phone in the illustration shows video tiles, but the words only say 'talk, play, and hang out', which any group chat could claim.

    How: Rewrite the paragraph to name the visible features: 'Text, talk and play together in your own space, with your friends or a worldwide community. Use it on your computer or right in your browser.'

  5. Trim the menu

    Why: Nine links, four with dropdowns, compete with the headline, and 'Log In' is the only button-shaped thing up top, so it looks like the main action.

    How: Keep Download, Nitro, Discover, Safety and Support in the main row; move Quests, Blog, Developers and Careers to the footer or a 'More' dropdown.

Rewrites to steal

Headlines

A group chat built for gaming with friends

plain and literal

Talk, play and hang out in one place

outcome first

Stop switching apps every time your friends want to play

pain first

Subheadlines

Set up your own space for your friend group or a worldwide community, then text, talk and play without leaving it.

outcome first

Play games, chill with friends, or build a worldwide community, on your computer, your phone or right in your browser.

plain and literal

No download needed: open Discord in your browser and start hanging out with your friends now.

lower the effort

Button text

Download Discord

plain and literal

Try it in your browser

lower the effort

Create your space

outcome first